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4 Martie 2010  Business
ASUS la CeBIT 2010: Inovatie pentru un viitor mai bun

ASUS a prezentat în cadrul expozitiei CeBIT 2010 o gama larga de produse noi si tehnologii avansate, sustinând filosofia companiei “Inspiring Innovation - Persistent Perfection”.


Fiind dezvoltate pe principiul conform caruia tehnologia informatiei are ca menire îmbunatatirea calitatii vietii oamenilor, inovatiile recente sustin, reinventeaza sau revolutioneaza experienta utilizatorilor în interactiunea prietenoasa cu mediul, jocurile PC, divertismentul multimedia sau accesarea informatiilor si a serviciilor din mediile “cloud”.

Ecologic de la un capat la celalalt
Cu ocazia editiei CeBIT 2010, ASUS a pregatit o zona „verde” speciala, dedicata produselor cu design ecologic, pentru a etala paleta larga de inovatii adresate clientilor interesati sa adopte o atitudine prietenoasa fata de mediul înconjurator. Compania a obtinut numeroase certificate eco în urma adoptarii inovatiilor „verzi” în proiectarea, dezvoltarea si productia notebook-urilor ASUS, a netbook-urilor Eee PC™, a computerelor EeeBox, a monitoarelor LED si a placilor de baza.

Astfel, ASUS a fost primul producator de laptopuri care a primit certificatele EPD (Environmental Product Declaration), pe cel al Amprentei de Carbon (Carbon Footprint) si Floarea Europeana (EU Flower). Printre cele mai importante inovatii eco se numara ASUS Super Hybrid Engine si EPU (Energy Processing Unit). Cea dintâi este o tehnologie de administrare a resurselor energetice, care permite reducerea consumului de curent al laptopurilor si al netbook-urior cu mult sub nivelul specificat de standardul Energy Star V5.0. Cipul ASUS EPU (Energy Processing Unit) este integrat pe placile de baza, având ca sarcina ajustarea automata în timp real si cu mare precizie a tensiunilor de alimentare a diverselor componente ale sistemului, îmbunatatind eficienta energetica.

Initiativele “verzi” ale companiei ASUS se regasesc si în domeniul materiilor prime, lansarea portabilelor U Bamboo fiind un demers exemplificator. Aceste laptopuri folosesc lemnul de bambus, care este regenerabil si rezistent. Pe de o parte, cantitatea de materiale plastice utilizate se reduce cu 20%, produsul final preluând eleganta si aspectul organic conferite de bambus, pe de alta parte.

Alegerea oricarui jucator înfocat
De la fanii înfocati ai celor mai noi jocuri FPS si RPG, la competitorii ferventi din categoria MMO, pâna la jucatorii ocazionali de aplicatii pentru browsere, ASUS recunoaste mai multe tipologii de jucatori, fiecare având cerinte diferite privind operarea PC. Compania urmareste satisfacerea acestor nevoi specifice prin intermediul unei game diverse de produse, de la seria Republic of Gamers (ROG) destinata gaming-ului intensiv, pâna la Eee PC™ pentru jocurile ocazionale. Familia de produse ROG îsi continua suprematia dovedita prin puterea de operare, facilitatile de overclocking si cele de personalizare. În întreaga lume, platformele multi-GPU, placile video si notebook-urile cu emblema ROG reprezinta primele alegeri ale campionilor în materie de gaming si de overclocking.

      
La CeBIT 2010, ASUS a prezentat cele mai puternice produse ROG ale momentului, în frunte cu cea mai rapida placa video din lume ARES cu Dual Radeon HD5870, urmat de notebook-ul G73 caracterizat prin design si specificatii de ultima ora, cât si de portabilul G51J 3D, primul din lume care a integrat solutia NVIDIA® GeForce® 3D Vision™ pentru redarea jocurilor si a materialelor video 3D în orice locatie ar dori posesorul. Totodata, ASUS a prezentat ecranele Full HD 3D ASUS VG236H si PG276H, pregatite sa încânte jucatorii oferind conditii vizuale caracteristice salilor de cinema.

ASUS stabileste un nou standard privind performantele audio ale laptopurilor
Performantele audio ale laptopurilor au fost mereu afectate de compromisuri din cauza dificultatii de a le îmbunatati capacitatile acustice. ASUS este primul producator de portabile care solutioneaza problemele, prin introducerea tehnologiei ASUS SonicMaster. Fiind dezvoltata în colaborare cu Bang & Olufsen ICEpower®, aceasta marcheaza atingerea unui nou nivel de performante audio oferite de catre un portabil.

SonicMaster debuteaza pe modelele ASUS N43, N63 si N73 ce fac parte din seria recomandata divertismentului multimedia de zi cu zi. Utilizatorii vor putea beneficia de performante audio deosebite folosind niste notebook-uri performante si competitive din privinta costurilor. Linia de notebook-uri de vârf NX integreaza facilitati SonicMaster îmbunatatite, reusind sa înlocuiasca hub-urile de divertisment prezente în resedinte.

Pregatiti pentru era “cloud”
Înca de la data lansarii primului Eee PC™ în 2007, ASUS s-a pozitionat mereu în linia de avangarda în furnizarea de dispozitive IT&C pentru cei interesati sa beneficieze de cât mai multe servicii livrate prin mediile “cloud”. ASUS si-a consolidat aceasta pozitie, oferind o paleta cuprinzatoare de netbook-uri, nettop-uri, E-Reader-e, servere, sisteme de stocare, media player-e si produse de retea. Aceste produse le permit utilizatorilor sa acceseze si sa gazduiasca servicii de tip “cloud”, precum si sa partajeze fisiere cât mai simplu. Cu ocazia expozitiei CeBIT 2010, ASUS a expus cea de-a patra generatie Eee PC™ - o colectie care implementeaza un design nou si facilitati diverse pentru a raspunde solicitarilor diferitelor tipuri de utilizatori.

Printre noile modele se numara si un notebook premium construit din aluminiu, primul de acest tip din seria Eee PC™. De asemenea, ASUS a prezentat si e-reader-ul subtire DR-900, cu ecran de 9”, conectivitate Wi-Fi sau optional, 3G. Dispozitivul reda paginile virtuale asemenea celor de hârtie, îmbunatatind confortul lecturii. Bateria lui DR-900 are o autonomie incredibil de mare, permitând cititorilor sa parcurga de-a lungul unui singur ciclu de încarcare peste 10.000 de pagini sau echivalentul a 20 de romane a câte 400 de pagini.

Alaturi de seria Eee PC™ si de DR-900 E-Reader, lista dispozitivelor ASUS proiectate pentru accesarea mediilor “cloud” mai cuprinde:

- EeeKeyboard PC si EeeTop PC;
- O!Play HD2, primul media player din lume cu interfata USB 3.0, care ofera accesul la un volum mare de infotainment livrat din mediul “cloud”;
- Echipamente de retea si de stocare: TS mini home server, dispozitivul NAS-M25 si router-ul RT-N76U

Pentru mai multe informatii despre produse si prezentari detaliate, va rugam sa vizitati http://www.techinstyle.tv.

ASUS la CeBIT 2010
ASUS este prezent la CeBIT 2010 în cadrul standului H16 din hala 17, în perioada 2-6 martie 2010.

Despre ASUS:
ASUS este lider între furnizorii de tehnologii ai noii ere digitale, având un portofoliu extins de produse, care include laptopuri, netbook-uri, placi de baza, placi video, unitati optice, sisteme PC desktop, servere, solutii wireless, telefoane mobile si echipamente de retea. Urmarind inovatia si respectând promisiunea calitatii, ASUS proiecteaza si fabrica produse ce satisfac perfect cerintele actuale privind experienta digitala de acasa, lucrul de la birou si activitatile utilizatorilor. În 2009, ASUS a obtinut 3268 de distinctii precum si recunoasterea globala pentru revolutionarea industriei computerelor personale prin Eee PC™. Având peste 10000 de angajati în întreaga lume si o echipa de cercetare si dezvoltare de elita, compania a realizat o cifra de afaceri de 7,5 miliarde USD în 2009. ASUS se clasifica de 12 ani consecutiv printre companiile din "Business Week InfoTech 100".

Premii internationale pentru Design
Furnizând produse si componente caracterizate deopotriva prin forme si facilitati exceptionale, ASUS a reusit sa obtina numeroase premii internationale, precum:
- 8 premii la iF Germania 2010;
- 9 premii la iF China 2009;
- 7 premii la Red Dot, Germania 2009;
- 3 premii la G-Mark, Japonia 2009.
Printre produsele laureate pentru design se regasesc laptopuri, netbookuri Eee PC™, EeeKeyboard PC, desktop-uri, placi video, routere wireless, monitoare LCD, tastatura de tip “chiclet”, gentile pentru portabile si unitati optice Blu-ray.

Sursa: www.asus.com


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The software company SMARTSOFT, operating in the software development area since 1997, is offering quality strategic software outsourcing services including process analysis, project management, marketing strategies, system analysis and design, support & deployment and search engine optimization, and IT and business consulting and development services.The Romanian IT Outsourcing Industry: A Stable Stable of Freelancers for the Online Marketplaces By Ulad Radkevitch, Outsourcing Journal IT freelancers and small businesses from over 130 nations compete for IT jobs at Rent A Coder, an online marketplace for professional services that facilitates over 12,000 IT projects per month. With over a dozen bids per project, buyers at Rent A Coder enjoy a wide selection of low-cost, high-quality suppliers; currently nearly 130,000 freelancers and companies are registered to bid for IT projects. Surprisingly, the largest proportion of these projects ends up not in the hands of Indians or Americans, but rather with IT professionals from Romania, an Eastern European nation. One such buyer is Athens Development, Inc., a small company from Tennessee that specializes in software applications for marketing. The company uses the marketplace to outsource 100 percent of its software development and support as well as some marketing-related services such as Web design. "For a small company like ours, it might be difficult to get adequate treatment from a typical Indian outsourcing provider as we do not generate enough work," says Tracy A. Childers, the Founder of Athens Development. "A marketplace like Rent a Coder that provides access to talent from all over the world, along with value-added services such as escrow accounts, document storage, and arbitration, is an excellent solution for us. My business heavily relies on Rent a Coder. If something happens to Rent a Coder, it would be hard for me to switch to a different outsourcing channel," he adds. For years, Romanians have been among the top three most active nations at this lively international bazaar, according to Rent a Coder Founder and CEO Ian Ippolito. In November 2005 Romanians accounted for 18 percent of the marketplace transaction volume, followed by Indians and Americans with 17 percent and 16 percent respectively. Why Romania? Athens Development, which has been using Rent a Coder for 18 months and runs several small outsourcing projects on a monthly basis, has developed a special preference for coders from Romania. According to Childers, Romanians always deliver high quality and are very committed to results. This type of attitude is supported by Ippolito. "Some buyers have told me that they prefer Romanian coders because their experience was that Romanians were harder working, more reliable with deadlines, and didn't pester them with requests for payment before the job was completed." However, even if Romanian freelancers are as hard working and cheap as it gets, this alone hardly explains why the country, with a population of just 22 million, is performing so well compared to offshore outsourcing giants such as India or Russia. Struggling to seize a portion of the offshore IT outsourcing pie, post-communist nations in Central and Eastern Europe (CEE) are trying to capitalize on a variety of strengths. Poland and the Czech Republic put forth their newly-acquired EU membership and attractive business climate; Russia builds on a vast scientific and technological heritage of the Soviet era; the Ukraine tries to exploit its new democratic image. In this race, Romania, the birth-place of the infamous Count Dracula, is primarily relying on its talents. With over 100 universities, the country annually produces 30,000 engineering graduates; 8,000 earn degrees in IT. Romanian student teams won first place at the International Olympiad of Informatics in 2003 in the US and were third in the world at the International Mathematical Olympiad in Mexico in 2005. However, mathematical and programming skills are typically strong in all CEE countries. What really makes Romanians stand out is their language skills. The Romanian language belongs to the Romance language group, making it easy for Romanians to pick up French, Italian, or Spanish. In addition, they held first place in the Certificate of Proficiency in English exam at Cambridge University, according to a 2003 Pierre Audoin Consulting report. Add to this the fact the country's struggling economy was not offering a great deal of jobs after the collapse of the central planning system, and you will have a good picture of the forces driving skilled and foreign language-savvy Romanians to online marketplaces like Rent a Coder, Elance Online, or eWork. How Outsourcing is Affecting the Romanian Economy The shadow of the 1989 revolution that climaxed in the execution of Romania's communist leader Ceausescu and his wife, and a prolonged economic recession through the most of 1990s, did not contribute to immediately turning the country into an investor's hot spot. Romania still remains one of the least well-off CEE countries. What makes a difference, though, is that today Romania is a NATO member and a candidate to join the European Union in 2007; its economy is showing considerable growth (8.3 percent of GDP in 2004 and 4.1 percent in 2005) and the country's image is changing. Big names such as Siemens, Alcatel, and Motorola have set up research and development, software development, or manufacturing facilities here. Siemens is the leading foreign employer with over 2,000 in the local workforce. Oracle maintains its European development and call centers there; its call center in Bucharest provides support in 13 European languages. IT export became an important part of the economy, currently involving nearly 17,000 people. In 2005 the export of software and IT services reached $250-280 million, estimates Florin Vrejoiu, Executive VP of the Romanian Association for Electronic and Software Industries. On the export side, Romania is especially strong in three areas: R&D outsourcing, security and embedded software development, and mechanical engineering outsourcing. A good example is Softwin, a 500-person Bucharest-based company known for its anti-virus tool BitDefender. Microsoft acquired intellectual property rights for RAV AntiVirus from GeCad, another successful maker of anti-virus software, in 2003, which reflects the increasing interest of foreigners in local companies and their products. In 2005 the volume of acquisition deals in the IT industry reached 250 million, says John Mennel, a US consultant working for USAID Enterprise Development and Strengthening Program in Romania. IT outsourcing companies include s Akela, Intrarom, IP Devel, andTotalsoft. Mennel estimates that around one third of approximately. 40,000 IT industry employees work for companies with 15 or less people. This estimation, however, uses official statistics and does not take into account hundreds or even thousands of freelancers who do not report their earnings to tax and statistical authorities. Even the government, a stakeholder which is usually slow to give a hand to the IT industry in other countries of the region, has contributed to the progress by granting a 100 percent income tax exemption for IT workers. What remains to be seen is whether the thousands of freelancers and small businesses who are successful at IT marketplaces will be seduced by corporations (which will inevitably start exploring this lucrative pool of resources) and eventually give up their independence in exchange for handsome salary packages. This perspective may seem questionable to some, considering Romanians' love of being their own masters. "In Romania people like to own themselves. They do not like to be managed," says Bodgan Castaliu, the 26-year-old executive manager of XcellenceIT, a 15-person Web development company. "As a matter of fact, every Romanian dreams about having a company of his own." Considering that online IT markets still grow at a high rate (over 60 percent in 2005 in the case of Rent A Coder), it looks like big companies may have a tough time taking Romanian freelancers and small businesses under their wings. Lessons from the Outsourcing Journal: Romania attracts Western clients due to the high level of technical and language skills of IT workers, its well-developed (albeit fragmented) IT industry, and availability of a vast IT labor pool, largely untapped by IT outsourcing companies. The Romanian IT outsourcing industry is growing ahead of the rest of the economy. IT attracts foreign investors and is experiencing a wave of acquisitions of local companies by foreign investors. Evolutionary transformations, such as further growth and acquisitions as well as a reduction in the level of industry's fragmentation, can be expected. Online marketplaces are becoming increasingly popular with small and medium businesses that outsource their IT tasks. These marketplaces enable access to a wide range of offshore suppliers, provide mechanisms for competitive supplier selections, safeguard transactions, and provide a number of other value-added services. Small companies and IT freelancers from Romania are very active at these marketplaces. Publish Date: June 2006 Source:Outsourcing Journal